But if it did, it wouldn’t be a surprising move on Spotify’s part. In other words, the test is still very early and may not make its way to the public. We don’t have any further news to share at this time,” they added. “Some of those tests end up paving the way for our broader user experience and others serve only as an important learning. “At Spotify, we routinely conduct a number of tests in an effort to improve our user experience,” a spokesperson told TechCrunch. The company declined to share any details about the feature but did confirm, via a statement, it was exploring the idea of a vertical video feed. TechCrunch asked Spotify for further information on the feature, including whether it had plans to roll this out further, whether it was available on both iOS and Android, which markets had access to the feature and more. But Spotify would not confirm this to us directly. Messina also speculated the feature may be taking advantage of Spotify’s existing Canvas format.įrom the video Messina shared and others we viewed, we can confirm that the videos playing in the vertical feed are the artists’ existing Canvas videos. In addition to tapping the heart to like songs, you also can tap the three-dot menu to bring up the standard song information sheet, he notes. You can then swipe up and down to move through the feed, much like you would on TikTok. Messina told us he found the feature in Spotify’s TestFlight build (a beta version for iOS), where a new icon in the navigation toolbar brings you immediately to the video feed when tapped.
He described it as a “pared-down version” of a TikTok-style feed of music videos. The new addition was first spotted by Chris Messina, who tweeted out a video of the Discover feature in action.
For those who have access to the feature, it appears as a fourth tab in the navigation bar at the bottom of the Spotify app, in between Home and Search. The company has confirmed it’s currently testing a new feature in its app, Discover, which presents a vertical feed of music videos that users can scroll through and optionally like or skip. Now it looks like you can add Spotify to that list. TikTok has seen its short-form video feed copied by a host of competitors, from Instagram to Snap to YouTube and even Netflix.
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